Kickstart Your Business With Lanyards

Kick Start Your Business

With all these lock downs it can be a real drain on any business. Just as we think that momentum is picking up we get pulled down again with yet another disruption. It is hard to complain because it is a global issue effecting billions but its effect is undeniable. Luckily you can kick start your business with lanyards. It is a great way to re-engage with your customers and build customer loyalty. Learn how printed lanyards can help your business.

Get Your Brand On Some Printed Lanyards

Although most events are still cancelled and won’t be back any time soon there are still opportunities to get printed lanyards around the necks of your customers. Whilst they may not be going to large scale events at the moment it doesn’t mean they aren’t going anywhere. People are still out and about and there are great opportunities to engage with your customer base. Printed lanyards are an inexpensive and effective way to do just that.

All Sorts Of Printed Lanyards

They best thing about printed lanyards is that there are a variety of options available to you. The most popular and inexpensive lanyard is polyester ribbed lanyards. They are durable and easy to print which is what makes them a staple of the promotional products industry. That said they are not the only option around. Take for example nylon lanyards. They are what you go for when you really need a sturdy item which will survive the lest of time.

So there you have it. If you are looking to kickstart your business after these long lockdowns then give Ezy Lanyards a call. Our friendly staff are always happy to help.

Printed Lanyards

Lanyards For Future Events

With the corona virus finally coming under control we can finally start to look to a brighter future. When restrictions start getting lifted and more people are vaccinated we will be able to plan for events. This presents a great opportunity to promote your brand. One way you will able to do it is with lanyards.

Lanyards are a great promotional tool as they are practical and are something that will be used more than just once – they can be used over and over providing you with multiple marketing opportunities that you may not normally receive. Luggage tags give you the benefit of promoting your company to an interstate or international audience and short straps are a great every day way of getting your company name out there. In other words greatly expanding your brands’ reach.

Printed Lanyards

Printed lanyards are an easy way of getting your brand out to a wider audience. With a large range of uses, from events and functions through to day to day staff uses, a promotional lanyard will promote your business to an audience you may not typically reach through your normal marketing activities.

When purchasing promotional lanyards, it is important to think about the image your brand is putting across – a good quality printed lanyard will look good and bring a professional style to your business, while a lower quality lanyard will make it seem like you aren’t worried about your brand’s image.

Here at Ezy Lanyards we have a range of promotional lanyards, from leather look lanyards through to sublimation lanyards to suit your business and the brand style you are aiming for.

Lanyards For Future Events

How Corona Virus and Return of Events

One of the most effect industries due to the corona virus outbreak has been the events industry. As soon as the virus was deemed a danger to society all events have been put on hold. That has meant no conferences, no trade fairs and certainly no exhibitions. The flow on effect on businesses that supply these events has been immense.

When you think of the promotional products industry it has had an enormous impact. One of the major parts of any promotional products supply business is events. Unfortunately not one have event been shut down but many of the other things they depend on like:

Travel
Accomodation
Education

All the above industry require branded products so when they went off-line the effect was immense. Imagine all the student orientation days, travel conferences etc that didn’t take place. It has been an absolute disaster for many people and the businesses they own or work for.

Luckily things are picking up. Travel is slowly returning, although not international travel. Eventually international students will need to come back. Even events will come back at some point. The one thing that will get us there is vaccines.

Problem and Hope of Vaccines

All the vaccines that are being developed offer some hope for normality. Once we reach herd immunity then boarders will be able to open and things will get back to normal. It doesn’t help that there has been some problems with a few of the vaccines and the issue with blood clots. It will most likely act as a deterrent for some people. In the end though I am sure they will work it all out.

So let hope that things get back to normal and lanyards will again reign supreme like they have for years.

Lanyards For Christmas

It is that time of year again when we need to sit down and figure out what to get people for Christmas. You know I do all the google marketing for the website and as part of that I can see the search terms people use to land in the site. I helps we weed out the search terms that I don’t want attracted to the website. At the end of the day you pay for the clicks and you don’t want to be paying for clicks that are not related. You see google allows you to use negative keywords which means it blocks those keywords from showing your ad. This is good because you don’t someone searching for a Versace lanyard coming to a site that sells custom printed lanyards. I mean people search for all sorts of stuff which includes lanyards. I have a website that sells pens. However sometime when people search pens they are actually searching for chicken pens and not writing pens.

Which leads me to the benefit of providing lanyards as a Christmas present. Obviously the broader community also has a need for lanyards otherwise they would not be searching for lanyards for personal use. If they are search for this kind of lanyard and that kind of lanyard then they have a need for them beyond the corporate world. If this is the reason why they make such a great gift anyway. So yes they should be given as corporate gifts to clients and customers. They should also be given away to the broader community who you know will use them and how you know with spread your brand in the process. What better way to make a lasting impact in the community than to provide them which is so sort after and necessary in their daily lives.

The Difference Between Lanyards and Luggage Straps

This is one of those topics that nobody asked for and that nobody really needs an answer. Most people would need no explanation as to what the difference is between a lanyard and a luggage strap. I mean it would almost seem self-explanatory what the different is between these two products. One is a lanyard and the other is a luggage strap. That’s it! Well that is not it. Sometimes even the simplest things require explanation. Like why is the world round and why you shouldn’t put pineapple on pizza. The pizza one is redundant though as I am one of those people that thinks pineapple is the perfect thing for a pizza topping.

What is a lanyard?

Lanyards are a simple product that is very easy to explain. Essentially a lanyard is a necklace of sorts that you put around your need. There main different between it and a traditional necklace is that necklaces are usually bad from a metal such as gold. Lanyards on the other hand are mainly made from material such as polyester or nylon. Occasional you will get them made from leather but most of the time it is a woven fabric. Also with lanyards you don’t really hang decorative trinkets. You will usually hang something more practical on a lanyard suck as a security pass or your keys. Sometimes there will be a double hook so that you can hang something bigger. Also you have the option of printing stuff on lanyards such as a logo or message.

What is a luggage Strap?

Luggage straps are straps that you wrap around your luggage. Just like with lanyards they are usually made from a woven material such as polyester of nylon. More likely they are made from nylon because it is a much more durable material. It can take the stresses associated with the throwing around of your luggage by dodgy baggage handlers and the other perils involved with flying. Luggage straps can also be branded with a logo and a message which is useful when you are flying because it helps you distinguish between your bag and the bags of other. Luggage straps a popular with travels for this reason and also because they offer some security. Although most luggage straps don’t come with a lock you can put one on if you really want to do it.

The Difference Between Lanyards and Luggage Straps

So as you can see the main think the two items share together is that they are made from the same material. They are also usually made by the same kind of factory. The same factory that makes a lanyard with also usually make luggage straps. Although they would make far more lanyards as they are a more popular product. That, however, is where the similarities end. Quite obviously the two products are completely different and have different use. You can try and hang a luggage strap around your neck or you can try and secure your luggage with a lanyard by neither are recommended.

Custom Lanyards Melbourne

This time of year companies are seeking out products to add to their summer campaigns to help them promote their goods and services to the masses. Whilst it is not alway easy to choose something suitable for a campaign with a bit of thought it is always a possibility. This is as true in the rest of Australia as it is in Melbourne. There are a large number of companies based in Melbourne and the same issues revolving around marketing campaigns exist there as they do in the rest of the country. Fortunately corporates in Melbourne have an excellent section of supplier when it comes to looking up Custom lanyards Melbourne.

One of the greatest thing about living and working in Melbourne is that if you need a supplier there are a lot of options available. So if a company were looking for custom lanyards in Melbourne there would be a good chance that they could find one. This makes it all the more reason to add custom lanyards to a marketing campaign or to utilise for a special event. After all lanyards are a practical product which will resonate with the recipients. It always has and it always will. Who would not want a lanyard or even a custom printed lanyards.

When you find a company to supplier your custom lanyards such as EzyLanyards it might be a good time to enquiry about some other interesting and practical promotional products. Being that Melbourne is such a hub for travel and good options might be Personalised luggage straps. They are also a great gift when you are thinking about something that your customer won’t just like but will absolutely love. They look great wrapped around your luggage and you might even want to incorporate Melbourne into the log. Something live “Great to be from Melbourne”. That would be sure to impress.

Another great one is USB wristbands. These would go well with the personalise luggage strap. Image you get a personalised luggage strap and also a USB wristband with travel information and the like. That would be a great combination for a corporate gift, especially if it is for a travel themed promotion. The USB wristband would be a great addition as the person could store their travel photos and itinerary. What a great idea if I must say so myself. The best thing is that it is conveniently wrapped round your wrist and can be easily detached or re-attached if the need arises.

Market Forces Effect On Lanyards

You wouldn’t think that there would be too much in common between the humble lanyard and the market forces like exchange rates and geopolitical events like Donald Trumps trade war with China. You would not could not even start to imagine that would could effect the other. But the reality is it can. You see lanyards are manufactured in China. There are some small local manufacturers that do small quantities but the lions share are made in China. So when world events effect the currency market then they also end up effecting a product such as the little lanyard.

All manufactured products coming out of China are valued in USD. The USD being the all mighty American Dollar. The reason for this is because most raw materials are calculated in USD so it just makes it easier for the Chinese to price their manufactured goods in USD. Again there are some smaller manufacturers or non-export orientated factories that sell their goods in RMB, the Chinese currency, but they mainly service their domestic market. That said even factories that sell their goods in RMB are effected when there are currency fluctuations as the raw materials they buy are in USD.

So lately you would have noticed volatility in the currency markets. This is because the Chinese Government decided to devalue their currency the RMB in retaliation to American tariffs on their goods. This in turn spooked investors and causing them to flee fringe currencies like the AUD, or Australian Dollar, for the safety of the USD. So for a country such as Australia all the sudden they would find themselves paying more for imported goods such as custom lanyards. You see even custom lanyards can be effected by the policies of US president Donald Trump.

Luckily the price of custom printed lanyards is yet to go up. Indeed the good people at Ezy Lanyards are yet to raise their prices instead closing to absorb the cost. That said should this situation persist then you can expect all suppliers of custom lanyards to raise their price as well as any and all imported products. Lets hope that that doesn’t happen and that the AUD at least returns to a point above 70c against the USD.

Lanyards Never Go Out of Style

There are a number of promotional products which will always be a staple product. They are the kind of product that no matter what the technological changes or changes in fashion there will always be a use for them. One such product is the humble lanyard. Lanyards have been around for decades now and they never seem to go out of fashion. Just like other promotional products such as mugs, power banks, caps and pens they have been around for a long time now because they have a use. It is precisely their usefulness which has made them persist.

Promotional lanyards will always be popular for one main reason. You can put them around your neck. That is they are easy to wear and don’t clash with what the person is already wearing. Also they are extremely useful. You can literally attach anything to them from your keys, security passes, water bottles and the list goes on and on. Also from a promotional perspective they are a great item. They are inexpensive making them a no brainer for any marketing department. Also they are easy to brand. And when it comes to branding you can print almost any logo because you have both screen print and digital print options.

Lanyards for Rock Concerts

It is often thought that a lanyard is a boring item meant just for office workers and librarians. Nothing could be further from the truth. A lanyard is a versatile item that can be utilised across all industries and events. Apart from being practical for day to day uses, they are also great for concerts and events. One such event that are great for is rock concerts. It you have attended a rock concert or gone to see your favourite pop start at your local concert hall then you most certainly would have seen someone wearing a lanyards.

With large events such as rock concert it is important for attendees to be able to identify staff as those events. Any concert that you attend you will invariably see all sorts of support staff looking after the every needs of the concert goers. There are of course the ushers. How would anyone be able to identify the ushers without their lanyards and polo shirts with “staff” emblazed across them. Also how could trust their credentials without their ID attached to their lanyard.

People also inevitable get sick at these rock concerts which requires them to seek out the help of first aid staff. They too would require the staff to have identification would would necessitate a lanyard and an ID card attached.

So next time you go to a rock concert or a pop concert with Madonna, Tailor Swift or Metallica then look out for what the staff are wearing and you will see that a printed lanyard is not boring after all.

Lanyards and Other Promotional Product

It takes all sorts of promotional products to make up a promotional campaign. Just as it takes all the colours of the rainbow to make a rainbow. At Ezy Lanyards we have a huge range of promotional lanyards, wristbands, luggage straps and short straps to suit any promotional marketing campaign. We have everything form the basic Bootlace Lanyard; to our custom luggage straps. We basically have a lanyard for any occasion and price range.

However we are by no means limited to promotional power banks. As you may very well know Ezy Lanyards is part of a larger group of website operated by Ezypromos is a supplier of a complete range of promotional products offering everything from promotional USB flash drives to customer apparel and workwear. So no matter what promotional product or gift you are after we can find it for you. In fact no order is too small (unless there is a supplier MOQ) and no product too hard to find. We can basically get you anything.

So next time you think promotional products think about US! Ezypromos (and Ezy Lanyard)

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